After Quiet Luxury, Extraordinary Everyday is the key trend for 2024 December 11, 2023 - Posted in: Lifestyle

Extraordinary Everyday is the new way of reinventing our everyday basics with exceptional accessories and materials, like alpaca caps, or details that make all the difference.

Every year, new fashion trends emerge, influenced by current trends. While some fade after a season, others become established over time. Such is the case with the concept of "quiet luxury", which dominated the fashion scene throughout the year, highlighting the simplicity of cuts and colors, as well as the high-end quality of the materials used in our clothes. The underlying idea is to invest in quality, timeless pieces, defying the ephemeral notion of trends. It's a thoughtful, codified style that should endure through the seasons. However, a new trend is emerging, "Extraordinary Everyday", which is set to cause a sensation in 2024.

What exactly is Extraordinary Everyday? According to the Spring/Summer 2024 Trend Report by Libby Page, Market Director at Net-à-Porter, Extraordinary Everyday will influence our clothing choices, reinventing our everyday basics with exceptional materials and details that make a difference. For example, the Khaite brand has transformed the tank dress, an everyday basic, into an artistic piece by embellishing it with sculptural organza. At Ferragamo, an impeccable cut with split sleeves added interest to the classic black suit. The emergence of comfortable flat shoes in our wardrobes in recent months (+20% sales of flat shoes in 2023 compared to the previous year, influenced in particular by Alaïa ballerinas) also testifies to this return to a more casual style. Consumers are looking for special, elegant pieces to express their style, without sacrificing comfort. For example, an alpaca cap will enhance a casual look.

This is the essence of Extraordinary Everyday: creating everyday outfits with our basic items, to which a distinctive touch lends character.

While quiet luxury is not simply a trend, but rather a state of mind and a way of shopping inspired by the very wealthy, Extraordinary Everyday represents an assertive trend, following on from quiet luxury, but more daring and less discreet.