Barbiecore trend for our iconic pink cap July 17, 2023 - Posted in: Lifestyle

The Barbiecore look is everywhere. It's easy to make the trend your own: just add a stylish touch of pink with our 100% made in France pink cap.

The Barbie trend was already in vogue in the summer of 2022... and it's more than ever in the spotlight with the Barbie movie coming out on July 19.

"This trend is a mood booster! We're embracing the bright pink characteristic of Barbie's world, which matches so well with Summer and our desire for carefree, light-hearted fun," explains Dayna Isom Johnson, trend expert at Etsy!

Since the summer of 2022, this trend has only been confirmed by searches on the Etsy website, which have been on the rise for the past three months (compared to the same period in 2022).

+160% of searches for women's pink jackets

+125% for pink shirts

+91% for orange wall art

+82% for pink posters

+66% for cushions combining pink and orange

+48% for pink creations, in both decoration and fashion

+34% for pink wall art

+26% for pink dresses

The world of Mattel's most famous figurine is invading the fashion and beauty industries more massively than ever, as well as Pinterest, TikTok and Instagram. The Valentino Autumn-Winter 2022-2023 fashion show in Paris in March 2022 is a case in point, with an entirely candy-pink backdrop for the 81 run-throughs, 3/4 of which were the same color (the few others were entirely black).

A cap with a touch of pink for a trendy Barbiecore look

If you're in the mood for it, and you're not afraid of a little eye candy, of course you can dress up in a total Barbie pink look without a care in the world. Otherwise, barbiecore can also be adopted in dashes: a strong piece of candy pink, like our Headoniste cap, to energize a relatively basic look and you're done, without the fear of looking like a scatterbrained Barbie.