How the chic, understated trend of Old Money caps is taking hold April 23, 2023 - Posted in: They are Headonist, Lifestyle
Who has never dreamed of looking like their favorite TV character? According to a British study, commissioned by the John Lewis store chain, the series Peaky Blinders which tells the story of a gangster in Birmingham at the beginning of the 20th century, fascinates the fans, and their looks too. Because in the series, all the male members stand out with their flat caps where they stash razor blades inside to kill their enemies. And thanks to the series, the sales of flat caps have increased by 25%!
For its part, the fashion data platform Lyst highlights a spike in interest in a brand and a much more affordable piece: the Kangol bob, adopted by American Emily in Paris, in a candy pink version, recorded a 342% increase in searches.
However, far from Emily's "did you see me?" glitter, a major trend is emerging: old money, otherwise known as quiet luxury.
As the name suggests, "quiet luxury" is defined by a discreet approach to luxury. It's about ordinary clothes, but made of extraordinary materials. No big logos in sight, the pieces may at first seem innocuous, even banal, but the trained eye can recognize the richness of the materials and the precision of the cuts. And some details characteristic of luxury houses, more or less confidential, can confirm that these are expensive clothes.
For example, Bottega Veneta handbags are recognizable more by their woven leather called "intrecciato" than by a large logo. Maison Margiela clothing is identifiable by the four stitches deliberately visible on the back of the label. Ferragamo loafers are recognizable by their white soles, and so on. These are signs that are often imperceptible to the general public, but identifiable to insiders.
Where does the Old Money version of quiet luxury come from?
The Old Money style is a trend that is inspired by the aesthetics and style of wealthy American heirs. It is a fashion movement that is characterized by its understated elegance and timeless sophistication.
This trend has been popularized by major luxury brands, such as Ralph Lauren and Brooks Brothers, and is now booming on social media.
The term "Old Money" refers to inherited wealth, i.e. families that have accumulated their fortune over generations. These families are known for their understated elegance and timeless style. This is the case in the Succession series where the Roy family reigns supreme over the American media.
They are associated with a certain type of behavior and clothing fashion, which is characterized by classic colors, simple cuts and noble materials.
The origin and history of the Old Money trend
The Old Money trend dates back to the 1980s, when major luxury brands like Ralph Lauren began promoting this timeless style. Since then, the Old Money style has seen a resurgence in popularity thanks to influencers on social media who have embraced this chic and stylish look.
Today, the Old Money style is considered a form of personal expression and a way to assert one's individuality.
The philosophy and values behind the Old Money style
The Old Money style is more than just a fashionable way of dressing; it represents a certain attitude towards life. People who wear this style seek to display a polished and refined image while remaining true to their moral and spiritual principles.
The Old Money style emphasizes quality over quantity: it's about investing in long-lasting pieces that will last through fashions without ever losing their charm.
The main elements of the Old Money style
How to recognize the Old Money style?
The Old Money style is characterized by classic colors (such as white, navy blue or beige), simple cuts (such as polo shirts or cashmere sweaters) and noble materials (such as silk or linen). We also often find classic accessories, such as leather belts or metal sunglasses.
Finally, the Old Money style is associated with a certain type of physical appearance: short, well-coiffed hair, a neat beard and shined shoes.
What to wear to dress in Old Money fashion?
To embrace the Old Money style, it's important to choose timeless pieces that will last through the fashions without ever losing their charm. Ralph Lauren polo shirts are a style staple, as are cashmere sweaters and tennis courts.
Accessories are also important: opt for a leather belt and metal sunglasses to complete your look.
Which brands are associated with the quiet luxury trend?
Luxury brands such as Ralph Lauren, Brooks Brothers and J. Crew are known for their Old Money inspired collections.
You can also find more affordable pieces at brands like Uniqlo or H&M. Finally, there are many small brands that offer unique and durable pieces that fit perfectly with this trend. This is the case of the cap brand Headoniste , which offers a collection of chic and trendy caps, entirely made in France, in workshops labeled living heritage company.
The influence of the Old Money style in the fashion world
How did the Old Money style gain popularity?
The Old Money style has seen a resurgence in popularity thanks to influencers on social media who have embraced this chic and elegant look. In addition, major luxury brands have launched ad campaigns highlighting this timeless trend.
These campaigns have helped bring the Old Money style to a wide audience.
On social media, there are often photos of people wearing Old Money inspired outfits: polo shirts, cashmere sweaters, tennis courts and classic accessories (leather belts and sunglasses). These photos serve to promote this timeless look and inspire other users to adopt the style.
What is the impact of quiet luxury on current fashion?
This style has had a huge impact on fashion today: it allows people to express their individuality while remaining true to their moral and spiritual principles. In addition, it has encouraged people to invest in long-lasting pieces that will endure through fashion without ever losing their charm.
Finally, he helped popularize the classic, timeless aesthetic that is now so sought after.