The secrets of the new champions of made in France 4 July 2021 - Posted in: Headoniste's values
Headoniste luxury caps are the focus of a Boursorama article on the new champions of made in France.
"Today, more than 600 companies have received the Origine France Garantie certification for one of their products. In 2020, the number of certified product ranges is clearly on the rise, with an increase of 19%," explains Gilles Attaf, the new head of the label. The man knows his stuff. He has been involved in French manufacturing for many years as an entrepreneur (he is notably the founder of Belleville, the last French suit brand). Like him, a new generation of champions of made in France have chosen to capitalise on French know-how to reindustrialise their production in France.
The traditional hat shop launches into the made in France cap
(...) More original, the luxury cap brand Headoniste has taken advantage of the traditional know-how of French hat-making to create the first baseball caps 100% made in France. The cutting and assembly are done by hand in Bernay, in a Normandy workshop specialising in the ceremonial caps of the French army and airlines. Véronique Boute, the founder, has taken advantage of this manufacturing excellence to take caps out of the world of sportswear and turn them into a luxury product, which can now be worn on the beach as well as in the office with a suit or as a complement to a formal outfit.
To go all the way, Véronique Boute sources all her raw materials in France: the jacquard fabrics come from Deveaux, the woven labels from Neyret in Saint-Étienne, and the iron-on labels from Picardie. The result is as good as it gets! Its top-of-the-range caps are now sold in very specialised concept stores, the Palaces of Courchevel and the Côte d'Azur, and are a hit abroad, particularly in Korea.
